BRENNER — Hardware in motion

BRENNER screws in a densely layered product shot

The brief

Built for the job.
Made to stand out.

BRENNER makes nails, screws and bolts for DIYers and professionals, in pack sizes that fit the job. The brief was to introduce the range, with the screws and their packaging front and centre. The real challenge was making everyday hardware worth watching.

A few things were fixed: the screws had to be shown going into specific materials, and each selling point had to land. Beyond that, the rest of the film was mine to shape. The concept leaned into what 3D animation does best. Procedural animation, physics simulations and 2D graphics built into the shots made it possible to deliver an energetic campaign on a tight deadline.

01 / Two kinds of impact

Believable action. Unexpected movement.

Four rendered applications showing screws driven into different materials

Grounded in reality

Make the action
feel right.

Photorealism wasn’t part of the brief, but natural movement always helps sell a shot. The application shots began by studying drilling footage: how the tool approaches, how a screw engages and how it moves into the surface. Recreating that motion in 3D made every application feel believable.

Beyond the camera

Let the screws
take the stage.

Alongside the practical demonstrations, screws flock, collide, align and drop into animated boxes. It’s movement no real shoot could capture, and it turns “screws in a box” into something worth watching.

Screws arranged in a radial pattern from the finished BRENNER film

02 / From reference to finished product

Metal, cardboard and careful observation.

The build

Small details.
Convincing products.

BRENNER supplied 3D models of selected screws, and physical samples set the reference for materials. The boxes were built from supplied dimensions and photo references, down to the tape sealing them.

An open BRENNER box filled with screws in the finished film

Screws suspended in a dynamic collision sequence

Close-up of a screw with the fast drive product graphic

03 / A range, ready to use

One campaign. Multiple deliveries.

BRENNER packaging in different quantities from the finished campaign

The delivery

Straight to
the point.

The finished campaign pairs practical demonstrations with fast, eye-catching choreography: proof the products work, and a reason to keep watching. It was delivered as 45-second and 30-second films in 16:9, with three language variations for YouTube.

04 / Watch the films

English versions / 16:9

45-second film — English version

Built for the job.Made to stand out.

01 / Two kinds of impact

Make the actionfeel right.

Let the screwstake the stage.