TRANART.STUDIO
← Selected work

The Chilli Doctor / Product launch

A taste of the unexpected.

Five short films. A world of chillies.
Every product brought to life in 3D.

The Chilli Doctor

A glimpse of the launch series

The brief

Big character.
Small packages.

The Chilli Doctor was launching a new range and wanted it to arrive with a bang. Five short films were produced: MiniMash, N°12, World of Chillies and Superhots, plus a collection film to bring them together.
Every jar, box and bag had to be built from scratch in 3D, then animated to feel fast, playful and instantly recognisable.
A fast turnaround and a lean budget came with one generous extra: full creative freedom.

01 / A family of flavours

Individual products. A shared visual language.

Built for every screen

Each film made for 16:9 and 9:16

Driven by animation

Move first. Ask questions later.

4 stories. 1 world

Different products, one look and one rhythm.

02 / From package to performance

Shape, colour and movement.

The approach

Packaging becomes
part of the story.

Boxes fold into shape, products find their place, and a wooden display comes together around the collection. These transformations give the films a clear reveal while keeping the packaging at the centre of the action.
All items were recreated in 3D with high accuracy, without breaking the budget.

Collage of 3D chilli packaging: pouches, MiniMash jars, a wooden tube display and the product collection
Carolina Reaper pouch with flames rising from its top on a red stage
Orange Habanero jar surrounded by floating red chillies against a green background

The detail

Bold ideas.
Recognisable products.

Saturated red, white, and green stages connect the films, while glass, paper and wood keep the products tangible. Additional VFX and dynamic simulations were added to send an impactful message. Floating chillies and rhythmic product movement convey energy without losing sight of the labels.

03 / Watch the films

The complete series / 16:9

Collection — full launch film

End of project

← Back to selected work